Jamming Proposal

While researching culture jamming, it seemed like most of the content was fairly in your face. It was either on billboards or in posters and in public spaces where a lot of people could see it quickly. But i'd like to do something a little more subtle, direct to the consumer/user of the specific product i'm targeting.

One of the most detrimental practices to the environment today is the raising of livestock for food. This practice trickles down to the consumer through factory farming, which makes meat very easily accessible and cheap.

Recently I assisted in the creation of an iPhone database, where the information was presented to the user in a food product type label. It would be interesting to alter labels on meat packaging in stores to highlight the process of factory farming. It would be presented in such a way as to suggest alternatives and the products the new labels were applied to would only be from large processors, not small, local, farms.

The label could include a website to find more information, information about what happens at factory farms and what goes into the product the consumer is putting into their bodies. It would include statistics and alternatives and would be interesting if the barcode could be edited in such a way that it would still be scannable and possibly scan as a different product from the system.