Most people don't think about factory farming when shopping for their families. Most that i've spoken with just never considered it or what it's like until confronted with the realities. Human beings are compassionate in nature and the majority of us don't enjoy contributing to suffering. The majority of factory farming isn't just in the mid west. It's right here in california too. This Factory Farming Map details exactly where and what they are, with huge areas of california having extremely dense populations of both laying and "broiler" farms. As part of my culture jamming project, i wanted to do something that could get people to think, but not be too "in your face" about it. Do something that was subtle, yet reminding a person that there is more information out there for them to seek if they want it.
For this culture jamm I printed new label stickers for foster farms chicken. A company plagued with cruelty and abuse. I started thinking about foster farms after finding this announcement that was posted a few years ago in a local berkeley grocery store.
What hit me most was that the store approved the notice, understood it, yet continued to sell a product which comes from this environment. The social responsibility ultimately falls upon the consumer to regulate the products they buy and understand the conditions in which they come from. Since the notice was merely posted at the store, the new labels give information to the consumer that is carried to their household. It's not as easily ignored.